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Omschrijving
The Art of Ideas brings together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas. Accompanied by charming and inviting illustrations, William Duggan and Amy Murphy help unlock the secret to creativity in business and in life.
Coming up with ideas is often treated like an ancient religious ceremony: a mysterious process based more on hope than science. Duggan and Murphy effectively debunk the myths around creativity with an accessible, thoughtful, and enjoyable guide to how anyone can come up with novel ideas to solve their most pressing challenges. They show how diverse thinkers, like Pablo Picasso, Mohandas Gandhi, and Reed Hastings, came up with their groundbreaking ideas and present practical exercises to help readers cultivate this same ability.
William Duggan is on the faculty of Columbia Business School, where he teaches the art of ideas in graduate and executive courses. His previous Columbia University Press books include Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2017).
Amy Murphy is a director at Strategy&, part of the PwC network, where she advises business clients around the world on innovation, strategy, and creativity. She teaches at Columbia Business School Executive Education and is a licensed architect in the state of New York.
Coming up with ideas is often treated like an ancient religious ceremony: a mysterious process based more on hope than science. Duggan and Murphy effectively debunk the myths around creativity with an accessible, thoughtful, and enjoyable guide to how anyone can come up with novel ideas to solve their most pressing challenges. They show how diverse thinkers, like Pablo Picasso, Mohandas Gandhi, and Reed Hastings, came up with their groundbreaking ideas and present practical exercises to help readers cultivate this same ability.
William Duggan is on the faculty of Columbia Business School, where he teaches the art of ideas in graduate and executive courses. His previous Columbia University Press books include Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2017).
Amy Murphy is a director at Strategy&, part of the PwC network, where she advises business clients around the world on innovation, strategy, and creativity. She teaches at Columbia Business School Executive Education and is a licensed architect in the state of New York.