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Mastering Fashion Marketing

D. , Shaw & Tim , Jackson

Mastering Fashion Marketing
Mastering Fashion Marketing

Mastering Fashion Marketing

D. , Shaw & Tim , Jackson

Paperback
  • Leverbaar, de levertijd is 4-5 werkdagen.
  • Niet op voorraad in onze winkel
€ 43,00
  • Vanaf €15,- geen verzendkosten.
  • 30 dagen ruiltermijn voor fysieke producten

Omschrijving

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business

David Shaw is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton

They are authors of Mastering Fashion Buying and Merchandising Management

Specificaties

  • Uitgever
    Bloomsbury Publishing PLC
  • Verschenen
    dec. 2008
  • Bladzijden
    240
  • Genre
    Verkoop en marketing
  • Afmetingen
    231 x 155 x 25 mm
  • Gewicht
    576 gram
  • EAN
    9781403919021
  • Paperback
    Paperback

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