Reputation Management
The Key to Successful Public Relations and Corporate Communication
John Doorley & Helio Fred Garcia
Reputation Management
The Key to Successful Public Relations and Corporate Communication
John Doorley & Helio Fred Garcia
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Omschrijving
An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world’s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
"This is the perfect time for the 4th edition of Reputation Management by John Doorley and Helio Fred Garcia. The new edition provides a thoughtful discussion of reputation in a complex world. Practitioners and students will benefit from the updated case studies and commentaries from leaders in the field. The updated discussions of how social media and globalization influence reputation will help prepare organizations for the challenges ahead. In a time of corporate and government scandals, every leader should read this book." -- Maureen Taylor, Professor and Head of Discipline, Public Communication, University of Technology Sydney
"When I read the leading books on reputation management, one book stood head and shoulders above the others, the one by John Doorley and Helio Fred Garcia. They were way ahead of their time in 2006 and it's hugely significant that this key work is now available in a fourth, expanded edition." -- Tony Langham, Co-founder and Chief Executive of Lansons, London and Chair of Lansons Intermarket, New York
John Doorley, former head of corporate communications at Merck, is now associate professor of strategic communications at Elon University and a consultant on reputation management. He built and taught the world’s first undergraduate course in reputation management, at Rutgers University in 2003, and the world’s first graduate course in reputation management, at New York University in 2007. He coauthored with Fraser P. Seitel Rethinking Reputation.
Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University, and also teaches in the M.S. in Public Relations and Corporate Communication program. He is an adjunct associate professor of professional development and leadership in Columbia University. He is the author of The Agony of Decision: Mental Readiness and Leadership in a Crisis and The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.