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Winning American Hearts and Minds

China’s Image Building Efforts in the 21st Century

Xiuli Wang

Winning American Hearts and Minds
Winning American Hearts and Minds

Winning American Hearts and Minds

China’s Image Building Efforts in the 21st Century

Xiuli Wang

Hardback / gebonden | Engels
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€ 59,50
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Omschrijving

This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China.

“The book provides a comprehensively detailed overview of the public diplomacies of China, providing novel perspectives on social media and the First Lady approach in a neutrally critical way, which may enlighten both Chinese and American scholars and politicians in working for the betterment of the two countries’ relations. Through data-based discussions and a review of the literature, the merits and demerits of each element are objectively evaluated.” (Di Wang, International Journal of Communication, Vol. 15, 2021)

Xiuli Wang is associate professor and Director of the Center for Social Media Research in the School of New Media, Peking University. Her research interests include public opinion, international public relations and social media. She has published in both English and Chinese journals such as Journalism and Mass Communication Quarterly, Computers in Human Behavior and Chinese Journal of Communication. Her recent published books are China in the eyes of Japanese, and Social Media for Social Good: Cases and Best Practices. She holds a doctoral degree in mass communication from S. I. Newhouse School of Public communication, Syracuse University, a master’s degree in communication, and double bachelor’s degree in economics and international relations, all from Peking University.

Specificaties

  • Uitgever
    Springer Verlag, Singapore
  • Verschenen
    jan. 2020
  • Genre
    Mediastudies
  • Afmetingen
    235 x 155 mm
  • EAN
    9789811531835
  • Hardback / gebonden
    Hardback / gebonden
  • Taal
    Engels

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