The Athlete Brand Book
Thomas van Schaik
Hardback / bound
|
English
€69.95
- From €15,- no shipping costs.
- 30 days to change your mind and return physical products
Description
Discover “The Athlete Brand Book” by Thomas van Schaik Build a better brand. Boost your independence, influence, income, and impact. Whether you’re an athlete, an agent, a sponsor, an administrator, or a sports marketing student, "The Athlete Brand Book" is your essential guide to mastering athlete branding in today’s brand-driven, athlete-centric, and data-powered sports industry. Authored by Thomas van Schaik, with over 25 years of experience working with some of the world's best athletes, this book provides a step-by-step approach to building a powerful and authentic personal brand. What You'll Learn: - Athlete brand essentials: Build a better brand through easy-to-use brand-building principles. - Digital presence: Improve what fans find when they search for you online. - Embrace an entrepreneurial mindset: Learn why athletes should think and act like business owners. - Make a plan and execute it: Strategic choices and actionable tactics to achieve your goals. - Future-proof your brand: Build a brand that lasts beyond your athletic career. Why This Book? - Expert guidance: Insights from Thomas van Schaik’s extensive experience. - Comprehensive approach: 600 pages, 200+ quotes, stunning photography. - Real-world examples: Success stories and practical examples. - Tailored for the sports industry: Designed for athletes and professionals across sports. Join the Movement The athlete era is here, making a strong brand crucial for success. This book is for anyone in sports looking to leverage the power of athlete branding. Ready to build a better brand? Get your copy of "The Athlete Brand Book" and start your journey. Begin boosting your independence, influence, income, and impact today!
Thomas van Schaik is a globally recognized expert in athlete marketing with over 25 years of experience. At Adidas, he worked with iconic athletes such as David Beckham, Leo Messi, and Kobe Bryant, developing internationally acclaimed brand campaigns. Thomas was also Chief Marketing Officer at the Dutch Olympic and Paralympic Committee. Leading up to Tokyo 2020, he founded The Athlete Brand, a consultancy dedicated to working exclusively with top athletes. Thomas is also associated with the Yunus Sports Hub, which uses sports' power for social impact. He is an experienced speaker who has given lectures, presentations, and workshops in more than 60 countries. In his talks, Thomas emphasizes his vision for a more athlete-centric, brand-driven, and data-powered future of sports.
Thomas van Schaik is a globally recognized expert in athlete marketing with over 25 years of experience. At Adidas, he worked with iconic athletes such as David Beckham, Leo Messi, and Kobe Bryant, developing internationally acclaimed brand campaigns. Thomas was also Chief Marketing Officer at the Dutch Olympic and Paralympic Committee. Leading up to Tokyo 2020, he founded The Athlete Brand, a consultancy dedicated to working exclusively with top athletes. Thomas is also associated with the Yunus Sports Hub, which uses sports' power for social impact. He is an experienced speaker who has given lectures, presentations, and workshops in more than 60 countries. In his talks, Thomas emphasizes his vision for a more athlete-centric, brand-driven, and data-powered future of sports.