Research Design in Business and Management
A Practical Guide for Students and Researchers
Stefan Hunziker & Michael Blankenagel
Research Design in Business and Management
A Practical Guide for Students and Researchers
Stefan Hunziker & Michael Blankenagel
Samengesteld pakket
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Engels
€ 107,50
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Omschrijving
This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions.
The Authors
The Authors
Professor Dr. Stefan Hunziker is head of the competence center “Risk and Compliance Management“ at Lucerne University of Applied Sciences and Arts. Furthermore, he is Head of Research at the Institute of Financial Services Zug IFZ and teaches Research Design at the undergraduate and graduate levels.
Professor Dr. Michael Blankenagel is a senior lecturer at Lucerne University of Applied Sciences and Arts. He specializes in Corporate Performance Management and Research Design. He supervised numerous undergraduate and graduate research projects and bachelor and master theses.