‘In a delicious mix of comic memoir and well-honed reportage, Russell addresses how well-adjusted little citizens are formed in Scandinavia … This is not a rose-tinted advert for the hygge life, but rather a deep dive into the pros and cons of a radically different approach to parenthood’ Mail on Sunday

'[Russel] spills Nordic secrets for parents to marvel at … however there's plenty that is exportable' The Times

'Helen’s brilliant writing is having a dangerously powerful impact on me which is leading me to an inevitable emigration to Scandinavia' Rob Beckett, comedian

'I highly recommend' Mariella Frostrup, Times Radio

‘In her signature style of warmth and whip smart investigation, Helen provides us a window into this wonderous world of Nordic parenting. You'll be rushing out to buy your little ones knives and a box of matches after reading this enlightening and entertaining book!’ Helen Thorn, comedian and Sunday Times bestselling author

‘This is the book my parents needed. Too late for them, not too late for you’ Simon Mayo, author and presenter

‘Helen has done it again. This book will help any parent … Witty and informative’ Meik Wiking, Sunday Times bestselling author and founder of The Happiness Research Institute

‘There's some good learnings here for parents to be inspired by in this fun book on how to make your little ones more happily independent' Lorraine Candy, author of 'What’s Wrong with Me?'

'How to Raise a Viking contains much of interest and succeeds in its primary purpose: making us think about how we should engage with our children and help them to realise their potential, and what we must prioritise to do so' Sunday Times

‘In a delicious mix of comic memoir and well-honed reportage, Russell addresses how well-adjusted little citizens are formed in Scandinavia … This is not a rose-tinted advert for the hygge life, but rather a deep dive into the pros and cons of a radically different approach to parenthood’ Mail on Sunday

'[Russel] spills Nordic secrets for parents to marvel at … however there's plenty that is exportable' The Times

'Helen’s brilliant writing is having a dangerously powerful impact on me which is leading me to an inevitable emigration to Scandinavia' Rob Beckett, comedian

'I highly recommend' Mariella Frostrup, Times Radio

‘In her signature style of warmth and whip smart investigation, Helen provides us a window into this wonderous world of Nordic parenting. You'll be rushing out to buy your little ones knives and a box of matches after reading this enlightening and entertaining book!’ Helen Thorn, comedian and Sunday Times bestselling author

‘This is the book my parents needed. Too late for them, not too late for you’ Simon Mayo, author and presenter

‘Helen has done it again. This book will help any parent … Witty and informative’ Meik Wiking, Sunday Times bestselling author and founder of The Happiness Research Institute

‘There's some good learnings here for parents to be inspired by in this fun book on how to make your little ones more happily independent' Lorraine Candy, author of 'What’s Wrong with Me?'

'How to Raise a Viking contains much of interest and succeeds in its primary purpose: making us think about how we should engage with our children and help them to realise their potential, and what we must prioritise to do so' Sunday Times

Helen Russell is a bestselling author, journalist, speaker and host. Formerly editor of marieclaire.co.uk turned Scandinavia correspondent for the Guardian, her first book, The Year of Living Danishly, became an international bestseller, optioned for television. She's the author of five critically acclaimed books, translated into 21 languages.

Helen writes for magazines and newspapers globally, including The Times and The Sunday Times, the Telegraph, the Independent, National Geographic, Wall Street Journal, the Observer, Metro, Grazia, Stylist and Stella. She’s spent the last ten years studying cultural approaches to emotions and now speaks about her work internationally.