Social Media Strategy
Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
Social Media Strategy
Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Omschrijving
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
Keith A. Quesenberry, assistant professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University, and West Virginia University.
Keith A. Quesenberry, assistant professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University, and West Virginia University.